Friday, May 13, 2011

Victory for Store Brand Formula

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Beth plans to breastfeed her baby boy.  She never considered not doing it. I'm sure she's mostly doing it because she feels it's the best thing for her baby, but she's also cheap like me.  She doesn't see why she should have to spend money to feed her baby when she can give him exactly what he needs for free.   I breastfed both my babies and never regretted it for a moment.  I just wish they had continued longer - both weaned themselves at about 11 months old.

While I believe that breast is best, not only for providing the best nutrition and health benefits for the baby, but also in terms of cost and convenience, there are plenty of mothers who choose to feed their babies formula.  The good news is that there are high standards for formula production, and the store brands have to meet the same standards as the national brands.  That means that moms who feed formula can take care of their babies just as well if they buy the store brands.  Just because it's cheaper, does not mean it's inferior.

Enfamil maker Mead Johnson has tried, through misleading advertising, to make moms believe that store brand formula is not as good as theirs.  PBM Products, Perrigo’s store brand infant formula business, brought a $13.5 million false advertising claim against them, saying that Enfamil’s advertisements of superiority to store brand formulas were false and misleading because store brand formulas offer the same nutrients at the same levels as Enfamil.  PBM Products won the suit, and just this week when a U.S. Circuit Court upheld the decision.  Get more information about the case at Bloomberg Businessweek.

For more information about store brand baby formula, check out  I'm glad to see that they also say that breastfeeding is best, but for moms who can't do it, there are options.

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