Boost Your Frozen Yogurt Business

We all love frozen yogurt, right? Perhaps you've even thought of starting your own frozen yogurt business. It sounds like nothing but fun and all the delicious frozen yogurt you can eat, but there is also a lot of responsibility. For instance, offering kosher frozen yogurt helps ensure that your customers get the best for their money. Would you have thought of that? I know I wouldn't have, so it helps to always do a lot of research before diving into any new business - even one as tasty as frozen yogurt.

Here are some great tips to help you have the best frozen yogurt business possible:

• Provide Different Types of Yogurt: There is more to selling frozen yogurt than just offering tasty flavors and toppings. Your customers are going to want a treat that fits their lifestyle. A customer who is looking for an alternative to ice cream may enjoy non fat, low fat or no sugar added options. Be sure to always taste test your products to ensure your customers are not sacrificing great taste for a low fat or no sugar added option. (Yes, it's a tough job, but someone's gotta do it!)
• Offer a Variety of Flavors: A menu full of delicious flavors is sure to appeal to your customers. Start by offering traditional flavors such as Vanilla, Chocolate, Strawberry and Butter Pecan. These are perfect for customers who just want something simple but sweet. For the more adventurous customers, you'll want to offer a range of fun flavors, such as S'Mores, Red Velvet Cupcake, Cappuccino and Hazelnut Irish Cream. This appeals to customers who enjoy trying new flavors. You can even offer holiday flavors such as Pumpkin Royale, Apple Pie and Candy Cane. You don't have to offer all of the flavors all of the time. Rotate them in, and your customers will come back in more often to find out what's available now.
• Be Mindful of Health and Diet Restrictions: Your customers are going to have different health and diet restrictions, such as a food allergy or weight-loss diet. This is why it is important to offer options that appeal to everyone. Steer away from flavors that are made with high fructose corn syrup or growth hormones. Use flavors that contain real milk, vitamin A and vitamin D3.

• Invest In Flavor Cups: There are several benefits of investing in flavor cups for your business. Flavor cups come in a wide variety of flavors, and you can even mix the flavors to create an exclusive dish for your customers. The pre-portioned cups make it easy to mix the right amount of frozen yogurt. You can also save space in your freezer because the cups are small.

No, you can't make all the people happy all the time, but it looks like the key to a successful business is, yes - delicious frozen yogurt in lots of fun and creative flavors, but also thinking about the needs of your individual customers and making sure there are some options for everyone. A wide variety of flavors and healthy choices will have your customers coming back again and again.