Monday, June 11, 2012

How to Write A Helpful Review

I'm often occasionally asked to review products, and I always jump at the chance, because who doesn't love trying new stuff?  But then when it comes time to write the reviews, I always have a hard time.  What do I say?  How detailed do I need to be? Etc., etc., etc.  One of these days I just need to record myself when I'm telling people my husband about the products.  I usually have a definite opinion about what I like, what I don't like, and why.  But when I sit down to write the review, my mind goes blank.  Arghhhh!

So, this evening I was going to post a review on Bzzagent - for Dr. Scholl's® For Her High Heel Insoles (which I really, really liked, by the way) - when I noticed they had a helpful link to tips on writing a good review.  I clicked, yes I did, and I found this helpful list - which, of course, will be great for writing that review but will also be a helpful resource to have on hand for all the other reviews I agree to do.
How to Write A Helpful Review

Answer the question “What would I want to know before I get this product?”
  • Be detailed: Include at least 3 key things someone would want to know.
  • Be specific: What exactly made you give the rating you did?
  • Be rational: Explain why exactly you did or didn’t like the product.
  • Be yourself: Include personality and share your background/expertise for context.
  • Be respectful: Don’t use offensive language or attack other reviewers.
  • Be honest: Especially about free samples or affiliations with the product.
Now go share your wisdom and experience with the world!
I think that will help me a bit.  Sometimes I just need a little direction...