Kenmore and The Food Network’s Sunny Anderson have launched Kenmore “Baking for the Troops” to send up to 250,000 cookies to deployed troops along with messages of support from Americans. Kenmore recognizes the holidays are a time loved ones gather, share meals and make memories. With that in mind, the company has created a means for Americans to share warm thoughts and delicious treats with troops away from home. Americans can participate by visiting the Kenmore Facebook page and asking Kenmore to bake and ship a dozen cookies on their behalf. Even sweeter – when the 250,000 cookies are sent to the troops, the company will donate $50,000 to Heroes at Home Wish Registry* to assist military families in need stateside.
The program kicked off last Friday Dec. 2 in Chicago. Chicagoans and local tourists were given the opportunity to be among the first to send their thanks and support to the troops by creating personalized messages in the Kenmore Live Studio at 678 N. Wells Street, where they also got to sample cookies fresh from the new, onsite Kenmore Elite ovens.
“Kenmore is proud of our continued commitment to the troops and this program serves as a means to show a small token of our gratitude,” said Guenther Trieb, president, Sears Brands. “Our ‘Baking for the Troops’ program ships cookies and messages of thanks throughout the holiday and into January, for a post-holiday pick-me-up to let them know we think of them year round.”With the help of Operation Support Our Troops Illinois (OSOTIL) and the USO, all of the cookies will be shipped to individual members of our overseas troops throughout the holiday season. To learn more about the program or to send your own message with a dozen cookies, visit Kenmore on Facebook.
