The good news is that now anyone can get the word out. They don't need a major record label to back them. Created by musicians, for musicians www.GetCultStatus.com is the design, printing and merchandising resource specifically for independent musicians, labels, and music organizations. They work with these musicians and music organizations to find the best merchandise and the best way to promote each one. Are you a musician? Would you like to get cult status? Check them out.
Of course, it doesn't hurt if you make good music, too.
ETA: I mentioned this to my friend Ray. He's a musician. Maybe it will be something he can use. Also, they mention small community bands on this site. I'm wondering if there is something they can do to help with merchandise for our high school band? Any thoughts? Is anyone involved in Band Boosters for your kids' band? What do you do to raise money and awareness?